Sky Innovation Lab

Sky was launching a new innovation building alongside their first-ever TV, Sky Glass. We were tasked with branding the building, inspired by Sky Glass' features, and created engaging experiences for staff and visitors. To name a few, touch-points showcasing voice control, a pixel-perfect display with billions of colours, perforated aluminium in various hues, certified carbon neutral and 360 Dolby Atmos sound were integrated throughout the building, highlighting Sky's cutting-edge technology.

Service

Building Branding & Conceptual Design

Client

Sky Creative

Year

2022

Below are some renders that bring our visionary experiences to life before their actual implementation. Not only did we highlight the benefits of the Sky Glass TV but also paid homage to the history of television and beyond. We had numerous ideas that became a reality.

Our ideas included vibrant displays of Sky's content paired with colour blocking, interactive walls and lighting that represented billions of colours. We also created a Sonic Boom Room for immersive sound testing, a voice-activated meeting room and more.

Colour Blocking

To bring vibrancy to the building we wanted to colour block across all four floors. The idea was inspired by a television testcard (which came together if seen from a plan view) using the Sky's spectrum colours. This approach not only added bursts of colour throughout the building but also implemented the brand's essence.

Way Finding

I was also tasked with designing the way finding. Drawing inspiration from the perforated aluminium on the product, we developed a dotted language as our typographic treatment throughout the space. To add depth, we incorporated another TV element and crafted the male and female restroom signs from cables/ wires, forming the letters M and F.