Hey Duggee Campaign
The intention of this campaign was to build and celebrate the Duggee brand and tell working parents that Hey Duggee comes with lots of benefits. Using the idea of an alphabet song, we worked closely with Studio AKA to highlight all the great things the show has to offer and represent the parents through Duggee the character.
Service
Design Direction
Client
BBC Creative
Year
2024
OOH Design
Hey Duggee brilliantly mirrors the lives of parents. Though it's a children’s show, it’s filled with perks for adults as well. To bring this concept to life, we took something traditionally for kids and created an adult-themed alphabet song, which was also reflected in the OOH design.
Social Assets
We created a large quantity of alphabetical posts for our social savvy parents. This is just a couple of examples that were delivered to gain interest.
Lift Takeover
We took over some shopping centres, wrapping the exterior and interior of lifts in vibrant vinyl. Kids can jump with excitement as they step inside and listen to the custom 'Alphabet for Parents' song playing in the lift.
Parent Badge Giveaways
Badges are a big deal in Hey Duggee. The squirrels get rewarded them at the end of every episode when they've learnt something new. So, through social, we created parent badges that rewarded parents for the thankless tasks of daily parenthood life.
