Children In Need
Our goal was to raise awareness about the importance of mental health in young children. We used the metaphor of a heavy backpack, concluding with the poignant line, "Some children carry more than others." The art direction was to create powerful statements through embroidered patches, reminiscent of those on a backpack, designed to make viewers take a closer look and understand the deeper message.
Service
Design Direction
Client
BBC Creative
Year
2024
We focused on a range of challenging emotions and issues such as Grief, Anxiety, Loneliness, Bullying, and Hunger. Each depicted through stylised typography and illustration that vividly capture the essence of these topics.
We also wanted our designs to represent possible characteristics of the child e.g. football illustrations or punk rock music references all to help tell a story and bring it to life.
OOH & Press
Working closely with our photographer Charlie Clift, we created a series of impactful compositions that not only tells a story with it's surrounding but hero the badge designs on the backpack. Below are some examples in-situ.
Credits
ECD: Rasmus Smith Bech
Photographer: Charlie Clift
Creative Director: Simon Lotze
Senior Creatives: Aron Sidhu & Steve Lownes
Design Director: Veronica Law (Me)
Designers: Ellie Stanton, Beth Tibbles, Gemma Read & Savannah Morgan.
Retouchers: Chris Roome & Rashpal Grum
Artworker: Jack Freeman & Tod Butler.
Producer: Harriet Mchugh
Producer: Laura Jenkins
