BBC Green Planet
To celebrate the launch of the new Green Planet show with Sir David Attenborough on BBC iPlayer, we turned Green Park station into an otherworldly destination. I was the lead designer for the OOH, Green Park station takeover and managing the design team along the way.
Service
Lead Designer
Client
BBC Creative
Year
2021
Platform Wrap
A schematic was crafted to outline the journey on the platform, emphasising alien-like plants as though they were from another world. These unique plants were showcased on both sides of the Victoria Line platform. Inspired by sci-fi movie posters, we elevated the focus on our 'alien plants' with dramatic visuals and tracked typography.
Social Video & OOH
We created a social video to push commuters to visit the station and see this exhibition in reality.
Media coverage:
Credits
Creatives: Stuart Grittings & Reuben Dangoor
Head of Design: Laurence Honderick
Design Director: Johnny Ace
Lead Designer: Veronica Law (me)
Creative Retouchers: Tristan Dunk, James Paddison, Russel Kirby
Designer: Geraint Williams
Artworker: Colin Dodson
Producer: Harriet Mchugh
Producer: Christine De Palma
