Sky Sports F1 Scalextric
To promote the new season of F1 and a new era, this campaign focused on the notion of "no more one horse race" as the rules in the F1 world has finally changed. It was no longer the time where Mercedes would win the race and teams face new challengers. We provided a Silverstone Scalextrics experience with competitions in place to win tickets to watch an F1 race.
Service
Strategy, Art Direction & Design
Client
Sky Creative
Year
2017
This experience spanned several months, offering photo opportunities for fans to share on social media and generate buzz for the new F1 season.
We also showcased digital reels, promos and educated visitors on the 'new rules'. For the launch, Sky Sports F1 presenters joined in and connected with fellow fans.
Horse Heads
Our designs were inspired by the campaign line 'no more one horse race' whilst incorporating the team's colours and unique motifs.
To achieve a polished paint finish, we collaborated with car manufacturers to create stunning 3D horse heads.
Credits
Creative Director: Tin Brown
Designer: Veronica Law (Myself)
Designer: Walter Hutton
Artworker: Colin Dodson
Producer: Jemma Hewson
Producer: Karen Swift
Print Suppliers: Big foot
