BBC Rap Game S2

We wanted to prove that the UK rap scene extends far beyond London. While there were great contenders from London, our main aim was to show that "It’s a UK Thing." Younger audiences value creativity and individuality, so our design represents this with uneven collage placements paired with a confident colour juxtaposed with black & white photography for visual impact.

Service

Campaign Design

Client

BBC Creative

Year

2020

OOH

Here are some examples from the OOH series featuring all the contestants. My favourite part is seeing their personalised, handwritten hometowns, which reflected their individual expressions.

The Rap Map

To spark conversations about our talent show, we launched The Rap Map. This platform allows aspiring MCs to upload bars about their hometowns, with a chance to be featured on Radio 1Xtra. It made sense the design was consistent with the rest of the campaign.