RuPaul's Dragrace UK S5
RuPaul’s Drag UK is exclusively INCLUSIVE. Everyone is invited to the party! The campaign puts entertainment at the heart with amazing celeb guests, iconic queens, comedy and drama. Its the ultimate night-in. The art direction was to make it feel like a club night poster and everyone is on the guest-list.
Service
Design Direction
Client
BBC Creative
Year
2023
The inspiration were Evita and House of Yes club posters with neon palettes, repetition and a bit of mad-ness to showcase a fun party night.
Our key asset was the TV promo ad to anchor the look & feel. Maximalism and over the top collage was the approach to achieve this.
OOH & Social
To keep the look & feel consistant, we used elements from the promo for the OOH and social whilst using key talent to get the fans excited.
Credits
Senior Creative: Charlotte Humphrey
Creative: Lena Hanafy
Design Director: Veronica Law (myself)
& Amy Fullalove
Lead Motion Designer: Samir Guessous
Junior Designer: Savannah Morgan
Retoucher & Artworker: Rashpal Grum
Producer: Jessica Greshoff
Production Manager: Caitlin Setterfield
