Game of Thrones S7
Winter is finally here and we launched a Kings Cross Station takeover to excite our Game of Throne fans. We gave fans the opportunity to sit on the throne, buy themed cup cakes partnered with Lola's and see themselves on a D6 all within 2 weeks.
Service
Experiential & Art Direction
Client
Sky Creative
Year
2018
Amongst the key 'Throne sitting' activation, we had an orchestra play the theme tune which echoed through the tunnels alongside our frightening white walkers.
Creating a wintery 'king's landing' in the heart of summer introduced a striking visual contrast, transforming the daily commute into an unexpected marvel.
Tannoy Announcement
We invited a Jon Snow impersonator to make tannoy announcements that would put a smile on our commuters' faces and add to the experience.
Credits
Creative Director: Tin Brown
Campaign Creative Director: Al Austin
Senior Creative: Max Pickwoad
Art Director & Designer: Veronica Law
Creative Retoucher: Kristina
Stankeviciute-Polezajeva
Artworker: Colin Dodson
Producer: Karen Swift
Co-ordinator: Fiona Oxlade
