BBC Waterloo Road S11
Waterloo road is back after popular demand from fans during lockdown. I was tasked to design direct a team to create OOH posters, social videos and graphics for trails. The idea was to teach you 'life lessons' that go beyond the classroom and give you an idea of what season 11 was all about. The visual look would encapsulate chaos, energy and anarchy from secondary school students.
Service
Design Direction
Client
BBC Creative
Year
2022
OOH Design
The idea for the posters was to design a series of them that encapsulates each life lesson such as Double Drama, Physics, Chemistry and Art. Using combination of photography from Kate Bones and type we created a chaotic and energetic composition that simply represents the creative line.
OOH Motion
Animated Dymo labels on top of kaleidoscopic hyper-real 3D animated photography instinctively bridge the gap between still and moving image brings an edgy energy to the mix.
Credits
Creative Director: Shishir Patel
Creatives: Laurie Burley & Steve Robertson
Photographer: Kate Bones
Head of Design: Laurence Honderick
Design Director: Veronica Law (myself)
Lead Designer: Walter Hutton
Junior Designer: Savannah
Motion Designer: James Duddy
Creative Retoucher: Chris Roome
Creative Retoucher: Daniel O'Mara
Artworker: Colin Dodson
Producer: Rick Bateson
Producer: Jessica Greshoff
