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BBC Radio 1 - Always On

Radio 1 wanted to develop a recurring retainer campaign that would let us mix and match content, reusing assets while highlighting their incredible programming on social. To achieve this, we created a series of dynamic stickers tailored for each channel, capturing and conveying the unique vibe of their content.

Service

Design Direction

Client

BBC Creative

Year

2022

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This ongoing campaign has a versatile suite of assets designed for OOH, social media, and giveaways. It was crucial to spotlight individual sub-brands like Dance, Relax, and popular shows such as the Breakfast Show with Greg James and Innuendo Bingo.

We achieved this by staying true to the core brand colours, personality, and expressions that reflect the essence of each content piece. Including some famous faces also helped.

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Phone Screen

Radio 1 Social

Highlighting a segment of the show called 'Innuendo Bingo' and the use of content-specific stickers.

Phone Screen

Dance Social

Featuring friendly Danny Howard on a short segment promoting BBC Radio 1 Dance.  

Phone Screen

Relax Social

A playful approach by Sian Eleri to listen to the chillest show BBC Radio 1 Relax.

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Credits

CD: Ali Dickinson
Junior Creatives: Will Griffin & Iki Choi 

Head of Design: Laurence Honderick 
Design Director: Veronica Law (me)

Lead Designer: Kieran Ahmed
Junior Designer: Georgina Hall

Motion Designer: Jack Freeman 
Producer: Gemma Price

OOH Production: D8
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